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If you spend a little time looking through celebrant websites, you’ll probably start noticing a pattern. Soft neutral colours. Script fonts. Watercolour splashes. Tree of life logos. A smiling photo holding a cup of coffee in a field somewhere. And while there’s absolutely nothing wrong with any of those things individually, the problem starts when …

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There’s a slightly uncomfortable truth about most celebrant websites. They’re not bad. In fact, a lot of them are genuinely lovely, nice colours, warm photos, thoughtful words. You can tell there’s care behind them. But they’re not bringing in the right kind of enquiries, or enough enquiries, or sometimes any at all. And that’s where …

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